We Wrote This Instead
of Fixing That One Bug

Our personal diaries, journals filled with rants, views, news and opinions related to tech, AI and startups, and sometimes all in one.

We are creative like that.

Better ideas live here.

This is fresh from the desk

Ideas by Genre

View All

Here's What Our CEO Thinks
(So Far)

What Is D2C Marketing? A Guide for Brands That Actually Advertise
marketing
August 5, 2026 · 10 minutes

What Is D2C Marketing? A Guide for Brands That Actually Advertise

What is D2C marketing? It's more than selling direct; it's a paid ads game most brands play wrong. Here's the model and how to actually win it.

AS
Aayushi Shrivastava
Author
Brand Identity for Small Business: A Real Guide
marketing
August 3, 2026 · 9 minutes

Brand Identity for Small Business: A Real Guide

Brand identity for small business isn't a logo. Here's what it actually is, why it drives revenue, and how to build one without an agency.

AS
Aayushi Shrivastava
Author
Why Is My Instagram Reach So Low: How to Fix It
social media
August 1, 2026 · 10 minutes

Why Is My Instagram Reach So Low: How to Fix It

Instagram reach dropped 64% for image posts in 2026. Here are the real reasons why your instagram reach is so low and the exact fixes for each one.

AS
Aayushi Shrivastava
Author
Is Facebook Advertising Worth It for Small Business in 2026
facebook
July 30, 2026 · 11 minutes

Is Facebook Advertising Worth It for Small Business in 2026

Is Facebook advertising worth it for small business in 2026? Here is the honest answer with real cost data, benchmarks, and exactly when it works.

AS
Aayushi Shrivastava
Author
 How to Know If Your SEO Is Working: A Small Business Guide
SEO
July 29, 2026 · 9 minutes

How to Know If Your SEO Is Working: A Small Business Guide

Not sure if your SEO is actually doing anything? Here are the 6 metrics that tell you exactly whether your SEO is working and what to do if it is not.

AS
Aayushi Shrivastava
Author
What Makes a Good Advertisement Nobody Forgets
ADS
July 27, 2026 · 8 minutes

What Makes a Good Advertisement Nobody Forgets

What makes a good advertisement is not clarity or polish. It is emotional specificity. Here is the full breakdown with psychology, real examples, and design principles.

AS
Aayushi Shrivastava
Author
Facebook Ads Benchmarks: What Is a Good CTR, CPC and ROAS in 2026
May 25, 2026 · 8 minutes

Facebook Ads Benchmarks: What Is a Good CTR, CPC and ROAS in 2026

What is a good CTR for Facebook ads in 2026? Verified benchmarks for CTR, CPC, CPM, ROAS and conversion rate by industry with 2026 data.

AS
Aayushi Shrivastava
Author
Facebook Ads Not Spending? Here Are 7 Reasons Why
ads
May 23, 2026 · 10

Facebook Ads Not Spending? Here Are 7 Reasons Why

Facebook ads not spending is almost always a fixable settings problem. Here are the 7 most common reasons your budget is not being used and how to fix each.

AS
Aayushi Shrivastava
Author
Your Google Ads Quality Score Is Costing You Money
ads
May 18, 2026 · 9

Your Google Ads Quality Score Is Costing You Money

Google ads quality score controls your cost per click and ad position. Here is what it is, how to check it, and exactly how to improve it fast.

AS
Aayushi Shrivastava
Author
Google Ads Not Getting Impressions? Fix It in 10 Minutes
ads
May 9, 2026 · 11 minutes

Google Ads Not Getting Impressions? Fix It in 10 Minutes

73% of Google Ads impression drops come from bid strategy conflicts. Here are 12 reasons your google ads are not getting impressions and the exact fix for each.

AS
Aayushi Shrivastava
Author
Boosting Posts vs Facebook Ads Is Not the Same Thing
ads
May 7, 2026 · 10

Boosting Posts vs Facebook Ads Is Not the Same Thing

Boosting posts and running Facebook ads are not the same thing. Here is the exact difference, what each costs in 2026, and which one your business actually needs.

AS
Aayushi Shrivastava
Author
Your Small Business Ad Budget Is Probably Wrong
ads
April 24, 2026 · 9 min read

Your Small Business Ad Budget Is Probably Wrong

Most small businesses set their ad budget by guessing. Here is how to set a small business ad budget that is actually based on something real.

AS
Aayushi Shrivastava
Author
Ad Analytics: The Part Most People See But Not Understand
ads
April 20, 2026 · 8 min read

Ad Analytics: The Part Most People See But Not Understand

Everyone glances at their ad analytics. Almost nobody actually reads it. Here is what the numbers are trying to tell you.

AS
Aayushi Shrivastava
Author
Is Your Advertising Analytics Actually Telling You Anything?
ads
April 18, 2026 · 7 min read

Is Your Advertising Analytics Actually Telling You Anything?

You are spending money on ads and your analytics show numbers. But are those numbers telling you what you need to know? Here is how to find out.

AS
Aayushi Shrivastava
Author
What Is Campaign Analytics and Why Does It Matter for Your Small Business?
ads
April 17, 2026 · 9

What Is Campaign Analytics and Why Does It Matter for Your Small Business?

Most small business owners run ads without tracking campaign analytics properly. Here is what it means, what to measure, and how to act on it.

AS
Aayushi Shrivastava
Author
Google Ads Analytics: What It Means for Small Businesses
ads
April 16, 2026 · 9

Google Ads Analytics: What It Means for Small Businesses

Running Google Ads but not sure what your analytics are telling you? Here is what to look at, what to ignore, and what to do next.

AS
Aayushi Shrivastava
Author
Meta Ads Analytics: What It Means for Small Businesses
ads
April 15, 2026 · 8

Meta Ads Analytics: What It Means for Small Businesses

Most small business owners open their Meta ads analytics and feel lost. Here is what to look at, what to ignore, and what to do next.

AS
Aayushi Shrivastava
Author
Why Nobody Is Clicking Your Ad (And How to Fix It)
ads
April 13, 2026 · 9 min read

Why Nobody Is Clicking Your Ad (And How to Fix It)

Your ad has great visuals, decent copy, and a real budget behind it. So why is the click-through rate embarrassing? Here are the actual reasons and what to fix.

AS
Aayushi Shrivastava
Author
How to Know Which Ad Is Actually Working
ads
April 9, 2026 · 8 minutes

How to Know Which Ad Is Actually Working

Running ads on Meta and Google but not sure what's driving results? Here's the plain-language guide to knowing which ad is working and which one is quietly draining your budget.

AS
Aayushi Shrivastava
Author
How to Manage Ads Without an Agency (2026 Guide)
ads
April 9, 2026 · 7 minutes

How to Manage Ads Without an Agency (2026 Guide)

Running ads yourself in 2026? Here's the exact system to create, deploy, and track campaigns across Meta and Google without agency fees.

AS
Aayushi Shrivastava
Author
Why Are My Ads Not Converting on Meta and Google
ads
April 8, 2026 · 12 minutes

Why Are My Ads Not Converting on Meta and Google

38% of ad accounts have broken conversion tracking. Before changing your campaigns, check these 8 reasons why your ads are not converting and the fix for each.

AS
Aayushi Shrivastava
Author
We Built KOgenie Because Running Ads Shouldn't Feel Like a Second Job
startup
April 8, 2026 · 6 min read

We Built KOgenie Because Running Ads Shouldn't Feel Like a Second Job

Running ads across Meta, Google and LinkedIn is exhausting. We built KOgenie to make ad deployment as simple as one click. Here's our story.

AS
Aayushi Shrivastava
Author